Brand Consultant · ED&I, Strategy & Psychology
I help ambitious brands build something more valuable than a good reputation: a business that people admire, want to work for, and feel genuinely safe inside. Using strategy, ED&I, and applied psychology to make it stick.
The problem
Most brands think "cancel-proof" means running diverse campaigns and avoiding offensive ads. It's a start. But the brands that actually survive scrutiny, win talent, and earn lasting trust are built differently from the inside out.
Cancel-proof means being a brand people genuinely admire. One that attracts customers and talent who share your values, not just your aesthetics. One where your people feel safe speaking up, making mistakes, and doing their best work. And one where leadership has the confidence and language to act when things get complicated, because they will.
I work at the intersection of brand strategy, ED&I, and applied psychology to build exactly that. Not awareness-raising for its own sake. Not optics. Brands with real foundations.
What's at stake
One misjudged brief, casting decision, or launch can spiral into global backlash within hours. Reputations built over decades unravel in days.
55% of professionals are scared to say the wrong thing about inclusion. Silence isn't safe, it protects and compounds harm, and employees notice.
72% of employees would consider leaving for a more inclusive employer. Most never tell you that's why they went.
Mandatory ethnicity and disability pay gap reporting is coming in the UK. Most organisations don't know what their data will show.
One-off training, Pride Month posts, and diversity statements without structural change. Employees see through it. So does the press.
63% of consumers buy or advocate based on values alignment. Brands that can't speak credibly to diverse audiences are losing ground.
How I work
Building a cancel-proof brand is a three-part problem: shifting the thinking of the people inside it, building practical skills that change day-to-day behaviour, and designing the systems and strategy that make it structural. Each door is scoped to where you actually are, not where you wish you were.
Speak
For leadership teams, all-hands moments, and events where you need the room to leave thinking differently. Whether it's a keynote on brand trust, inclusive culture, or modern market dynamics, these sessions shift mindsets and give people a framework they'll actually use.
Book a session →Train
For teams, leaders, and ERGs who want real capability, not a certificate. Workshops grounded in psychology and strategy, not just awareness. People leave with language, frameworks, and rehearsed responses that change how they show up inside your brand every day.
Scope a workshop →Advise
For brands ready to do the structural work. Brand audits, ED&I strategy, and campaign review that connect your internal culture to your external positioning. Retained advisory for when you need a trusted voice in the room, not a hired pair of hands.
Start a conversation →
About
I work with brands that want to be genuinely trusted, not just well-intentioned. Most of them already sense something is off. They just need someone who can see the whole picture and help them build it properly.
With 6+ years working at Board and C-suite level across global brands, I have a track record of turning complex brand, L&D, and inclusion challenges into clear, commercially grounded strategy, using ED&I and psychology as the lens that makes it land.
I've shaped solutions for AB InBev, NSPCC, Philips, and McDonald's. I've built the language and confidence of senior leadership teams who were frozen. I've turned listening sessions with the people organisations were losing into strategies those organisations actually implemented.
If your team is well-meaning but stuck, your brand is navigating identity without a framework, or you need someone to tell the truth in the room, I'll be with you every step of the way.
Contact
Tell me about your brand, your sector, and the challenge you're sitting with. I'll come back with a clear point of view on whether I can help, what that would look like, and what it would take. No commitment required.
Based in
London, UK
Available for UK-wide, European, and international engagements.
Typical enquiries
Speaking and keynote bookings, workshop scoping, strategic advisory, campaign review, and retained engagements all welcome.
Response time
Within 48 hours
All enquiries responded to personally.