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Selected work

work that
moved things.

A selection of engagements across speaking, training, and strategic advisory. Each one built around a specific challenge, not a template. Client details shared in confidence.

01

Speak — make the case

Sessions designed to shift the thinking of a room, not just inform it.

Oracle
Culture Hour — keynote and open Q&A
Keynote

Challenge

Oracle had run a lot of inclusion talks before. Most felt like tick-box exercises, and engagement was low. They needed something that would actually land with a sceptical audience who had heard it all before.

Solution

I built the session around Oracle's specific commercial and operational context, not a generic inclusion overview. The talk made the case that lasting inclusion requires systemic change, not just cultural goodwill, and gave leaders a practical framework for identifying where their systems were contradicting their stated values.

Rather than a monologue, the session opened into a structured Q&A designed to let the audience build, question, and challenge the material directly. Dialogue with the room allowed me to give tailored advice and reflections to those who were engaged. That personalisation is critical for trust and actual implementation.

Impact

Named a highlight of the Culture Hour series as a whole by the event lead. Audience feedback cited concrete next steps, not just inspiration. The session prompted follow-up from individual leaders seeking further advisory support.

Client feedback

The speaker event was truly inspiring and insightful. Ash shared his journey into D.E.I with authenticity and passion, which the audience loved. His practical advice offered concrete steps to progress inclusion within our business. Reflections on challenges and opportunities were eye-opening, underscoring why fostering a diverse and inclusive environment isn't just a moral imperative but essential for good business. Ash's attendance to this Culture Hour was a highlight of the series as a whole.

Michael Harris Senior Experience Consultant and ERG Lead
2020 Levels
Recurring speaker — underrepresented professional cohorts
Guest Speaker

Challenge

2020 Levels were looking for a speaker as part of their panel programme on diversity and inclusion, to educate and inspire young professionals from underrepresented groups. The audience needed something that connected to their lived experience, not a lecture on corporate best practice.

Solution

The 90-minute presentation wove together core ED&I concepts with live polls and discussion topics exploring each attendee's professional values, priorities, and motivations. Rather than explaining why inclusion matters in the abstract, the session connected the theory to what it specifically meant for each person in the room.

This approach created a session about self-awareness, embracing identity, and real professional connection, not just awareness-raising.

Impact

After joining the initial panel as one of three speakers, I was invited to take an extended recurring slot presenting to every subsequent cohort. Those sessions have since evolved into two-hour engagements covering self-awareness, identity in professional life, and how to navigate ED&I from the inside. The invitation to return is the clearest signal of impact.

Session feedback (Mentimeter, out of 5)

I feel more confident about what to expect
4.3
I feel more confident about how to navigate
3.9
I feel like I understand DEI more
4.2

Responses scored 1 (strongly disagree) to 5 (strongly agree)

What this shows

4.3/5Confidence in knowing what to expect
4.2/5Understanding of DEI concepts
RecurringInvited to present to every subsequent cohort
02

Train — build the skill

Workshop engagements that go beyond awareness and into practical, rehearsed capability.

NSPCC
18-month rolling workshop series — national charity, all staff
Workshop Series

Challenge

The NSPCC needed to ensure all members of its complex, nationwide organisation understood microaggressions and could model effective bystander intervention. The challenge was scale combined with diversity of experience: groups had wildly different levels of ED&I awareness, different political views, and different relationships to the subject matter. A standard workshop wouldn't hold.

Solution

An 18-month rolling workshop series with groups of 15 or more, building a holistic, data-led case for inclusion from sociology and psychology through to organisational value and practical skills. Each session was facilitation-led rather than presentation-led, grounded in compassion and non-judgement, with particular care taken for marginalised attendees in the room.

The approach allowed me to read each group and calibrate in real time, which was essential given the range of starting points across the organisation.

Impact

94% five-star rating across 700 employees. Five-star rating from project owners. A marked and measurable uptick in staff confidence in identifying microaggressions and the willingness to take action. This programme became the benchmark engagement across the NSPCC's internal learning provision.

Outcomes at a glance

700+Participants across the full programme
94%Five-star satisfaction rating
18 monthsRolling programme duration
BenchmarkNamed the benchmark engagement across the NSPCC's learning programme by project owners
03

Advise — build the infrastructure

Strategic advisory where the output is systemic change, not a deliverable.

AB InBev
Global BrainTrust — Budweiser, Corona, Leffe, Stella Artois and others
BrainTrust Advisory

Challenge

AB InBev wanted to ensure their top global campaigns had the sharpest possible refinement before market. Part of that was ensuring there was an expert culture and inclusion lens across the creative for Budweiser, Corona, Leffe, Stella Artois, and others. After several years as lead ED&I consultant for the global brand team, I was invited to join the BrainTrust panel as a freelance advisor.

Solution

My review wove together knowledge of inclusion, crisis, and strategy to identify gaps in the creative concepts, executions, and the processes that produced them. The work wasn't confined to reviewing finished ideas. I challenged briefs and assumptions upstream, which had a compounding benefit: not just improving individual campaigns, but giving the team clearer insight into how to build a more robust approach to inclusive creative from the start.

Impact

Developed multi-brand awareness of colourism across the portfolio. Identified underrepresented identities in the luxury brand tier. Strengthened the material impact of sustainability campaigns. The campaigns reviewed were part of AB InBev's submission for Cannes Creative Marketer of the Year, which they won.

Outcomes at a glance

5 brandsReviewed across the AB InBev global portfolio
CannesCreative Marketer of the Year — won during the period of this engagement
UpstreamBrief-level input, not just final review
SystemicProcess improvements alongside campaign-level findings
Just Global
Full-spectrum ED&I audit — global agency, internal restructure
ED&I Audit

Challenge

Just Global were undergoing an internal restructure and needed to understand where they actually stood in order to make informed decisions about what came next. Their people function was covered, but leadership knew their understanding of inclusion had to be more holistic than that — spanning communications, programmes, policy, and regional differences.

Solution

A full-spectrum audit across policy, events, inclusive programmes, and communications. The review went deep on gaps and opportunities in external and internal communications, the structure of existing ED&I programmes and initiatives, and policy and contracts across regions with materially different legal and social frameworks for equality and inclusion.

Impact

Produced recommendations across communications strategy and ERG structure. The most significant finding was structural: the intersection of a tenure-based holiday allowance and a flexible working policy that favoured senior staff with lower client exposure created an exclusionary and unequal access to rest across the organisation. The findings informed a policy redesign to ensure equitable access and activations across their global workforce.

Outcomes at a glance

Full-spectrumPolicy, comms, programmes, and events reviewed
Global scopeMulti-region policy alignment across differing legal frameworks
Structural findingExclusionary access to rest identified in tenure and flexible working policy intersection
RedesignFindings directly informed a structural policy overhaul

From the engagement

Just Rainbow ERG proposition framework
ERG proposition framework The Just Rainbow CSG proposition — defining what belonging, brilliance, and collaboration meant structurally for the group and the wider organisation.
Policy finding — indirect discrimination
Policy audit finding The audit identified that junior employees — who are statistically more diverse — carry a higher client-facing workload, creating indirect discriminatory access to flexible rest time.
Inter-group connection model
Inter-group connectivity model A governance model for how CSGs connect with each other and with exec sponsors, reducing isolation and building long-term DEI coherence across regions.

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